WEBSITE DESIGN AND DEVELOPMENT SERVICES


Our website design and development services offer a strategic solution to the pressing challenge of establishing a compelling online presence. These services address the problem of outdated or ineffective websites, transforming them into user-friendly, visually appealing platforms. By optimizing functionality and aesthetics, they enhance customer engagement and satisfaction, ultimately resolving the dilemma of effectively connecting with an online audience and achieving business goals.

WEBSITE DESIGN

Highly effective website design by the Visual Voice development team is an artful marriage of creativity and functionality. We craft visually striking websites that ensure optimal user experiences, making your brand memorable, engaging, and successful.

WEBSITE DEVELOPMENT

Advanced website development by the Visual Voice team is the epitome of innovation and performance. Our expertise transforms intricate concepts into cutting-edge websites, delivering superior functionality, security, and user experiences for businesses that demand the best.

Websites Portfolio

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There’s more to business than simply generating exceptional results and growing bottom lines. Of course, we do that with excellence, but we also love our clients. We form strong relationships, which not only contribute to the success of the brand, but also make life a little easier and a lot more enjoyable working side by side. As we work together toward one unified goal, we understand it’s not just business…it’s life together. We’d love to hear from you.

375 Ellis Avenue
Maryville, TN 37804
(865) 983.0363

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Cades Cove Cellar

Cades Cove Cellars voice and overall brand expresses the beautiful landscape and culture of the Great Smoky Mountains National Park with a touch of elegance – rustic, yet sophisticated, visually separating it from competitors on the shelf.

What we did: Logo, Website, Packaging

Winner of the prestigious International Wine Label of the Year award and multiple Gold ADDY awards.

“We are proud to have a brand that stands head-to-head with anyone in the wine community. It's a pleasure to hear customers say, ‘Wait, look, did you see the bear's nose? I love it!'”. — Bill Birkholz, Owner

Ownership reports that the logo directly contributes to 15% of all sales and a return business rate of 50%. Roughly 1 in 4 customers comment on the logo.

Identity/Branding | Stationery Packages

Visual Voice created a color-coding system to distinguish the variety of flavors from one another. This keeps the customer from picking up the wrong bottle, but it also creates a unified eye-catching display that vibrantly stands out on the shelf. The message in this bottle? Increased awareness, sales, and profitability.

Web and Interactive|Websites

This website tells the story of more than just a product, but a family and a company vision brought to life. Every page contains consistent primary navigation, as well as page specific navigation, creating a user-friendly platform. The site also features a page of wines where customers can view all the varieties and personalities of each. So, what’s your flavor? Theirs tastes a little like success.

Maryville College

 Select a project below to view each case study.

Maryville Scots

Over the decades, Maryville College athletics used many different mascots to represent the Scots, including a less-than-intimidating Scottish Terrier. Visual Voice was hired to rebrand the athletic department with a family of logos blending historic tradition with contemporary style. The “Power M” and a tough new mascot were illustrated to launch the Scots tradition into a bold new era of competition.

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Bicentennial Logo

Founded as the Southern and Western Theological Seminary in 1819, Maryville College will celebrate its 200th year in 2019. Visual Voice was deeply privileged to design the official Bicentennial logo and tagline.

View Project

COMMUNITY HEALTH INITIATIVE

For over a decade, Visual Voice has helped position Blount Memorial Hospital as East Tennessee’s community hospital. We have produced award-winning work that ranges from identity development to print to digital to help promote the idea that the hospital is “Close to home.”

Blount Memorial Hospital Website

Blount Memorial Hospital’s website was in need of a total redesign with a more advanced user experience and a look that more accurately represented the hospital and its standard of care. The new site emphasizes clear, user-friendly navigation for those seeking quick access to physicians and medical services.

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BMH Healthy Focus Series

Blount Memorial Hospital’s Healthy Focus series of lunch seminars serves up a course of expert dialogue on a variety of health topics. Visual Voice created a fresh, appetizing campaign to promote the series.

View Project

BMH Spine Campaign

Blount Memorial Hospital is the only hospital in its region to offer patients robotic treatment for spine surgery. Visual Voice helped unveil this cutting edge technology through an advertising campaign with a backbone.

View Project

BMH ER Campaign

Visual Voice’s “Go FastER” campaign created awareness of Blount Memorial Hospital’s status as a nationally recognized, level III trauma center averaging a 30-minute-or-less wait time to see an emergency medicine provider. The campaign engaged audiences across print, web, social media, and even an animated feature for movie theaters.

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FIRST BAPTIST CONCORD KIDS

First Baptist Concord is one of the largest churches in East Tennessee. Their children’s department creates a fun and inviting atmosphere where kids learn about God. They provide engaging large group sessions as well as a variety of fun themes to get children and their families excited about coming to church. FBC Kids came to Visual Voice in need of a logo and creative materials to help drive excitement and attendance.

What we did: Logo System, Print, Social Media

The logo and commemorative brochure won gold ADDY awards.

The logo was recognized as one of the best municipal logos in America by 3CMA in 2004.

The brand continues to serve the City well after 15 years.

Logos

We created a versatile logo system for Concord Kids which allows each logo to be unique to each individual theme that Concord Kids is focusing on. This system is fun, colorful, and energetic.

Print|Event Materials

Every few months, Visual Voice creates a system of work for First Baptist Concord Kids, based on the series they are teaching at that time. In this system of work are social media graphics, posters, stickers, and a variety of other materials to promote each series.

Social Media Marketing

While there are a variety of series throughout the year, one key factor Visual Voice always considers when creating a theme, is how it will work not only in print, but also in digital media. A majority of the target audience will view ads on their mobile devices through a social media platform or on the church website. Our job is to make sure it captivates the audience, maintains consistency, and generates excitement no matter where it’s seen.

COMMUNITY HEALTH INITIATIVE

Community Health Initiative’s mission is to identify and prioritize the health needs of the citizens of our community, in order to respond to these needs and coordinate resources to promote a healthy community. Visual Voice has worked with CHI for many years now, and we have helped them create a wide array of campaigns which have had a powerful impact on the Blount County community.

Drug Take-Back Day

Drug Take-Back Day targeted the general community in a campaign seeking to properly dispose of unwanted drugs. Visual Voice assisted in the creation of a comprehensive campaign that gained the interest of residents across the city.

SASSAFRAS DOES THE DERBY

Sassafras Does the Derby is an annual fundraising event hosted by the Community Health Initiative. All proceeds from the event go towards helping cancer patients and their families who are struggling with finances during diagnosis and treatment. Visual Voice assists with creating an overall consistent vintage, fun, yet sophisticated look each year.

STAY DRY CAMPAIGN

The Boating Under the Influence/Stay Dry campaign was initiated by the Blount County Community Health Initiative to communicate the dangers of operating a boat while under the influence. Visual Voice created a campaign that included a logo, poster, infographic flyer, social media ads and an animation that was displayed in local convenience stores.

PureMagic Carwash

Visual Voice worked with 3 Minute Magic Carwash to create a comprehensive marketing strategy and rebrand the company as PureMagic Carwash with a new system of logos, signage, marketing materials, social media advertising, as well as high-level radio and television production. The PureMagic advertising branding efforts and creative campaign seeks to connect with the consumer emotionally and received an unprecedented response from the target audience through social media outlets and word of mouth, setting them apart from the competitor.
What we did: Marketing Strategy, Branding, Identity, Social Media, Website, Billboard, Television, Radio, Media Placement, Print Ads, Brochures, Signage, Geofenceing, Geotagging

Created a billboard texting campaign that generated over 10,000 new contacts in less than 6 months.

Increased seasonal gift card sales through both a traditional and social media campaign two consecutive years, increasing sales over 100% each year.

Created a television ad that generated tremendous chatter on social media, building this company's brand new name in the marketplace.

Broadcast | Television Production

Visual Voice wrote, produced, and co-directed this emotionally compelling local PureMagic television ad in partnership with Loch & Key Productions. It aired in the 2016 World Series, as well as the Super Bowl in local markets, and the spot received tremendous positive feedback through social media. This commercial is credited by the owner as the turning point for cementing the new PureMagic brand in the Knoxville market.

Identity/Branding | Comprehensive

Since 2005, 3 Minute Magic Carwash led the industry in the Greater Knoxville market bringing the first 3 Minute, $3 dollar wash to the area. As they expanded the business, competitors began copying the name, pricing, and look of this market leader, causing detrimental brand confusion for the company. Visual Voice was called upon to create a new brand identity and map out a long-term marketing strategy, creating a plan to differentiate the carwash among its competitors. The results? Pure magic.

Radio Production

Visual Voice produces radio ads for PureMagic Carwash for every season. During football season, the PureMagic Condredge Holloway spot airs promoting a sense of nostalgia for Tennessee football fans, further building the local identity of PureMagic Carwash.

Social Media Marketing

PureMagic Dog Days Social Media Campaign – Visual Voice works with PureMagic Carwash to strategize and create social media plans that engage the target audience. We have created messaging, graphics, and strategy for multiple promotional campaigns, including a rebranding campaign, holiday promotions, and event promotions like the one below. This “Dog Days of Summer” campaign was created to build awareness that PureMagic Carwash is a pet-friendly location. A free carwash was given to everyone who brought in their pet on the designated day and money was raised for local animal shelters. We created 6 posts that generated a reach of 17,000 over a two week period. It gained 2632 post engagements, 200 shares, and drove a lot of new business to the carwash to redeem the coupon and bring in their pets.

Maryville Scots

Over the decades, Maryville College athletics used many different mascots to represent the Scots, including a less-than-intimidating Scottish Terrier. Visual Voice was hired to rebrand the athletic department with a family of logos blending historic tradition with contemporary style. The “Power M” and a tough new mascot were illustrated to launch the Scots tradition into a bold new era of competition.

What we did: Athletic Identity

Generated a significant spike in website and social media traffic.

Contributed to an all-time high in student athlete enrollment.

Imitation is the sincerest form of flattery: numerous schools have sought to use the logo for their own athletic programs.

Identity/Branding | Stationery Packages

These are examples of how the logos have been implemented (basketball, baseball and football are pictured, but a variety of other athletic departments have implemented the logos as well).

Bicentennial Logo

Founded as the Southern and Western Theological Seminary in 1819, Maryville College will celebrate its 200th year in 2019. Visual Voice was deeply privileged to design the official Bicentennial logo and tagline.

What we did: BRANDING, LOGO, TAGLINE

The logo was unveiled to a delighted crowd of 275 at the College's Founder's Day, kicking off the Bicentennial Celebration.

A sense of ownership in the logo design process was achieved by including 787 alumni, faculty, and students in survey research.

Because the design utilizes a simple but effective twist on the College's existing logo, it feels simultaneously historic and new.

Initially Presented Concepts

Identity/Branding|Logos

Working closely with a large steering committee, Visual Voice presented a variety of carefully researched, hand-drawn logo concepts. The final Bicentennial logo was inspired by the College’s existing logo, which incorporates the iconic Anderson Hall tower, but used the shapes of the tower’s louvered window frames to form two zeros and adds a stylized “2” to the left of the tower.

Initially Presented Concepts

Because the design utilizes a simple but effective twist on the College’s existing logo, it is fully compliant with Maryville College’s existing branding standards. The Bicentennial logo will appear in every medium from website to commemorative coffee table book to apparel and vehicle graphics.

Blount Memorial Hospital Website

Blount Memorial Hospital’s website was in need of a total redesign with a more advanced user experience and a look that more accurately represented the hospital and its standard of care. The new site emphasizes clear, user-friendly navigation for those seeking quick access to physicians and medical services.

What we did: WEBSITE, CONTENT MANAGEMENT (CMS), SEO, GOOGLE ADWORDS

Analytics indicate that the new responsive design has attracted a new audience — mobile users — who now comprise 65% of all site traffic.

8.4% increase in referrals from search engines, jumping from 9% to 17.4% between the old and new website.

75% increase in visits from the state of Tennessee.

Identity/Branding | Comprehensive

Secondary Page Headers

Marketing | Social Media Marketing

The Bariatric Surgery Google AdWord Campaign attracted over 500 potential patients in just one month. The campaign consisted of display and search ads, in addition to billboards and print ads reinforcing Blount Memorial Hospital’s Bariatric Service Campaign.

BMH Healthy Focus Series

Blount Memorial Hospital’s Healthy Focus series of lunch seminars serves up a course of expert dialogue on a variety of health topics. Visual Voice created a fresh, appetizing campaign to promote the series.

What we did: LOGO, WEBSITE GRAPHICS, NEWSPAPER ADVERTISING, EVENT MATERIALS

Introduced the Healthy Focus lunch series with a clear, tasteful logo.

Achieved sold out attendance for several events.

Established credibility and anticipation for future entries to the series.

BMH Spine Campaign

Blount Memorial Hospital is the only hospital in its region to offer patients robotic treatment for spine surgery. Visual Voice helped unveil this cutting edge technology through an advertising campaign with a backbone.

What we did: NEWSPAPER ADVERTISING, BILLBOARDS, WEBSITE GRAPHICS, PHOTOGRAPHY

Familiarized the community with Dr. Edward Akeyson and his top flight neurosurgery team.

Introduced the Mazor X™ Robotic Guidance System with stunning photography.

Informed the community on the benefits of robot-assisted spine surgery.

BMH ER Campaign

Visual Voice’s “Go FastER” campaign created awareness of Blount Memorial Hospital’s status as a nationally recognized, level III trauma center averaging a 30-minute-or-less wait time to see an emergency medicine provider. The campaign engaged audiences across print, web, social media, and even an animated feature for movie theaters.

What we did: Billboards, Newspaper Ads, Web Graphics, Animation

Called attention to Blount Memorial Hospital ER's renowned efficiency through a concise, memorable tagline.

Presented eye-opening statistics through compelling, animated infographics.

Made a compelling case to choose Blount Memorial Hospital's ER over regional competitors.

DRUG TAKE-BACK DAY

Drug Take-Back Day targeted the general community in a campaign seeking to properly dispose of unwanted drugs. Visual Voice assisted in the creation of a comprehensive campaign that gained the interest of residents across the city.

What we did: Logo, Print Materials, Point-of-sale Animation

General campaign awareness was built in the local community.

Over the years that Visual Voice has assisted in promoting this campaign, hundreds of community members have participated in the event.

Families across the city are safer due to this initiative, and Visual Voice is proud to be part of such an important and potentially life-saving campaign.

Identity/Branding | Comprehensive

Secondary Page Headers